American Crew Light Hold Texture Lotion 8.45oz

 (9 customer reviews)

I have stark white quite dry hair by genetic propensity and am also well into my sixties so my body does not put out the oils like it used to .Also I work in a very silica and glaze rich pottery environment:for safety I have to wash my scalp and hair thoroughly each day with a cleansing, non conditioner type shampoo.This takes all the oil from the hair and Texture Cream is the only product that puts the correct amount back in, right away. I work a very small amount in after showering, brush it in and ;voila,hair that would ordinarily become like steel wool,is instead transformed to actual soft non greasy-like normal hair.The cream is lightly and delicately scented like wheat or something; definitely not spicy or perfumed like so many other cloying brands out there.

One bottle lasts me almost a year.Do ensure you are buying fresh stock. If I am buying 2 bottles to save on freight,I put the other bottle in the refrigerator or a cool spot.It is not like regular inorganic hair...Read more

Bought this product since my hair stylist didn't have it on hand. Very satisfied, same formula despite the slight name change.

I've been using this product for ten years. I like it because it does not feel like there is anything in your hair. Keep in mind that this is a "light hold" product - probably lighter than so-called light hold gels. If you need more control, this is not for you.